We all want to get organic traffic (non-paid) to our websites from Google and other search engines. It makes long term sense to rank for your keywords.

Below are a few recurring SEO actions I’ve noticed that are often overlooked by clients, and these are some of the first things we rectify for them when completing an SEO Audit. These are items that are still relevant in pleasing Google today and that contribute to ranking your site.

Here are 5 essential SEO items your site should have, all of them are simple and easy to implement.

These items are aimed at people starting out in trying to make their sites rank and also as a small checklist to make sure that you have some of the basics covered. This is not intended for SEO experts because I’m sure you know all of this and much more already . . .

H1 page title

This should be the main heading for every page on your website and should be one of the first things seen when a page loads.

To include this on your page manually you need to write this:

<H1>Name of your page here</H1>

This is important as it lets visitors and Google know exactly what your page is about.

H2 page titles!

These follow on from your main heading, think of them as supporting titles to be used throughout your pages content.

<H2>Heading 2 example title . . . </H2>

Your H2 titles should be relevant to the content and ideally contain supporting keywords that compliment what your page is about. More info in the next tip. . .

Keyword specific pages

Adding 100 different keywords into a page is a bad idea, it will confuse search engines and probably lead to some confusing reading for your visitors.

Each page should be tailored for a single keyword so that search engines know what your page is all about.

For example if my web page is about “Diamond bracelets”  I need to have this word on my page! Ideally in your H1 tag e.g.

<H1>Diamond bracelets that you can buy online</H1>

Then is our H2 subheadings we could compliment this with relevant terms and keywords e.g.

<H2>What makes Diamond jewellery so popular</H2>

<H2>The most popular Bracelet gifts we sell</H2>

These may not be the very best examples but what you can see is the keywords and supporting terms start to build a picture of what the site is about. In this case you can assume that your page is about Diamond Bracelets, Diamond Jewellery and gifts hat you can buy.

So that would lead me and search engines to believe that chances are your website is a Jewellery store where you can buy Diamond Bracelets.

Obviously there is a lot of supporting content that should be written on these pages but as a really basic approach you can see how important the use of Headings and Keywords are to your website.

NOTE: Do Not stuff keywords onto your site by repeating them needlessly. This will be penalised by Google and have the adverse effect.

Quality Content is Still King!

If there are no words on your webpage there will be very little for Google to rank you for . . .

Your webpages should be filled with high quality content that is written naturally for your visitors. The content should be informative, useful and above all relevant to your keywords.

Unique content is a must, copying content from other sites can be illegal, morally wrong and will likely see you penalised by search engines . . . Simple don’t do it – write your own unique content.

There are many reasons to write high quality content for your website some of there are: 

Visitors want lots of good, high quality content about the subject they searched for. Time spent on your pages is a good indicator to Google about the quality of your site. Don’t be afraid to write long pieces of copy, if it is relevant, informative and engaging this will do nothing but bolster your SEO credibility.

Sharable content – If your content is awesome you will get your visitors sharing this with others, hopefully via social channels. The more your item is shared the better the indicator to Google that your page is of high quality and thus worthy of a higher rank.

More words – the more quality words and content the better – following on from above if the content is “thin” this will lead to less time on these pages and less shares, both sending the wrong signals to search engines.

Make it sharable . . .

We love our content being shared by our visitors, Free advertising right?

So we need to make sure that it is easy for our visitors to share our content across their social media platforms.


I hope this guide has given you a little insight about how you can help make your pages SEO friendly. There are many other factors that can help you on your quest to rank higher but these are some good things to get you started.

If you need help or have a question drop me an email I’m always happy to help. 

[email protected]

Dave Sheppard

Dave Sheppard

Director & Educator - Big Bear Creative

Dave has taught his courses to over 1,200 students worldwide and now is Director of Big Bear Creative, a design and marketing studio near to Cambridge in the UK. 

Website: www.bigbearcreative.co.uk