Column inches mean nothing

Column inches mean nothing

There was a time when column inches were everything, and I mean literally everything, in PR terms. PR campaigns were made or broken on column inches or, to use a now antiquated term, AVEs. The Advertising Equivalent Value was the main tool used by the PR industry to...
Getting started in freelance design

Getting started in freelance design

Are you considering going freelance? Maybe you currently work in-house or at an agency and the freelance life looks appealing? I’ve been an unintentional freelancer for nearly thirteen years now, hopefully some of what I’ve learnt along the way will be useful to you....