Our latest articles from our team of expert advisors

Column inches mean nothing

There was a time when column inches were everything, and I mean literally everything, in PR terms. PR campaigns were made or broken on column inches or, to use a now antiquated term, AVEs. The Advertising Equivalent Value was the main tool used by the PR industry to...

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VAT – what you need to know

1. Should I register for VAT? My favourite answer to a VAT question is: “It depends!”. And that is true about the decision to register for VAT. The basic rule-of-thumb is: o if your customers are in business, register as soon as you can. o if your customers are...

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