Good news – you got website visitors – bad news – they left because they couldn’t find what they were looking for.
Make your menus easy to read and find, label each link properly so that the visitor knows where it will take them. If a visitor can’t navigate around they will be sure to “bounce”.
Also don’t hide important links in submenus or drop-downs – if no one can see it they sure wont click it.
Make it fast
Don’t make me wait, 40% of people abandon a website that takes more than 3 seconds to load.
If you have an older website your speeds may not be up to scratch. Speed is also a ranking factor on Google and other search engines so it pays to be fast and nimble – have you tried loading your website using just your 3G?
Make it Readable
The obvious one here is text size – a 10px font is no longer acceptable. Also stop with all your paragraphs and paragraphs of corporate spiel – we’ve heard it all before, we didn’t buy it last time and we won’t entertain it again. Give me some words, and even lots of them, but make it engaging, connect with me and let me know how you can help me.
I’m a person reading this so please, talk to me like one. How about breaking up and supporting your long content with useful images and infographics. Can you get your message and information across without the use of 10,000 words?
Make your website mobile optimised – it’s no longer 2006!
Really . . . you’re not there yet . . . Don’t worry – it’s ok.
Some business sectors see that over 50% of their website visitors are using some form of mobile device (by this I mean non-laptop / desktop PC) so it’s important to present your content in a way that loads quickly and is displayed correctly on the majority of devices.
With more and more people using their phones in particular it’s so important to be mobile optimised.
What is mobile optimised?
It’s a simple way of saying “make sure the website works, is readable and navigation-able on my device.” It’s no longer accepted by users that they have to “pinch” in to zoom and read, they simply won’t do it anymore and will no doubt bounce and go to a competitor.
Make it functional
It sounds a little crazy but does your website actually work? If you’re an online store can customers place an order easily? Does your form work on your contact page? It’s always worth checking these things on a regular basis (monthly maybe) as you’d be surprised at how often simple things are missed.
Above all else your website must function how you and your visitor intends – without this you may as well not bother with all your marketing and PPC spend.
Director & Educator - Big Bear Creative
Dave has taught his courses to over 1,200 students worldwide and now is Director of Big Bear Creative, a design and marketing studio near to Cambridge in the UK.